Francesco Rulli

Francesco Rulli Francesco Rulli is the founder and the president of Film Annex (, an online independent film distribution platform and Web TV Network. Film Annex took off with a small film catalog and several members, consisting of independent filmmakers and film enthusiasts at the end of 2006. Currently, Film Annex and its network of 140 Web TVs have more than 160,000 registered members, approximately 800,000 daily visits, and 3.4 million videos streaming every day, including award-winning content from international film festivals.

For further information on Film Annex's Vision, Mission and Network visit:

Francesco Rulli is also the founder of MTI USA (, a consulting firm, providing fashion related services to the top 200 North American fashion industries. Since 1995, MTI became one of the leading textile agencies operating in the United States.

Adding to his success in the fashion business, Rulli founded another company in 2002, Uncle Kimono & Mrs. Mudd (, which served the fashion and design inspirations of John Malkovich. Three years later, Rulli founded and became the president of Phase One, a global sourcing, product developing, and garment manufacturing company now incorporated within the MTI group.

Francesco Rulli is also an active member of the Global Medical Relief Fund (, an organization committed to bring hope and help to children who are missing or have lost the use of their limbs, have been severely burned, or are otherwise damaged due to the atrocities of war, natural disaster or illness.

Favorite quote:

"Se vogliamo che tutto rimanga come è, bisogna che tutto cambi!"
"If we want everything to stay the same, then we need to change everything!"
Tomasi di Lampedusa

Blog Posts

Pick Your Stars

At times, you must pick your stars and inspirations. I am an avid watcher of 60 Minutes on CBS. A few years ago, I contacted one of their guests, Ron Noble, the…

read more

The Pickle Vs the Carrot Theory

Years ago my wife and I visited the Tenement apartment on Orchard Street in the lower east side of Manhattan.We bought pickles from a local vendor and heard of…

read more

The difference between Bright and Gifted

Last night I was made aware that this weekend kindergarten kids in Manhattan are taking tests for the Gifted and Talented test.I was never a big fun of those tests…

read more

How to be an independent filmmaker

What is the industry definition of an Independent Filmmaker?A professional filmmaker working mostly outside of the studio circuit and whose films can be picked…

read more

Money Doesn't Grow on Trees

The world needs a new set of priorities. Bankers need to add fantasy and color to their lives. Crunching numbers to make more money is OK, but there's time to sit…

read more

Should Filmmakers Dissect their Films?

Filmmakers shoot between 30 and 200 hours of footage to make a feature film. Most filmmakers want to participate in prestigious film festivals like Cannes and Venice…

read more

Italy - Europe - The World

After years of financial and political turmoil in Italy, I am struggling to find an explanation as to how millions of fellow Italian citizens like me lost control…

read more


Today was a very interesting and Intense Monday. After my walk down to Wall Street to meet Semyon and Abel Ferrara to shoot some of the Financial Institutions like…

read more